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Brand Story



Huizhou Xuchen Furniture Co., Ltd., founded in 2012, is a furniture enterprise integrating R&D and design with production and sales and located in Qiuchang Town, Huiyang District which is a major town for furniture manufacture in Guangdong. The factory has a total area of ​​over 11,000 m2. It mainly produces leather sofas, fabric sofas, sofa beds and functional electric sofas; those products are exported to Japan and South Korea, and have been sold in mainland China since 2015. For more than two years of exploration, the company has made clear its development direction and strategic focus, and invested in R&D of high-end and high-tech electric sofas in line with human body mechanics, to meet the increasing requirements on quality of life.


The products are embedded the international advanced design concept, the latest technology fabrics and fashion elements in the fastest speed;



Brand concept

Quality is the life of a product, and innovation is the core of an enterprise.


Main style

For home, creative, casual


Product orientation

Fashion, quality, affordable, rich;


Major consumer groups

Individuals or families with tastes and personal pursuits,


Design concept

Accumulate customer trust with affordable price and high quality;